04 / Brand strategy and identity
United by Music.
Junior Eurovision Song Contest · Malta 2026
More than a Maltese look.
The identity began with a simple question: what can Malta bring to Junior Eurovision beyond a visual theme? Rather than decorating the contest with familiar symbols of the island, we looked at how Malta gathers, prepares, celebrates and welcomes.
That led to its most distinctive tradition, the festa. A festa transforms an ordinary street through music, colour and light, built over a year by a community and shared with everyone who arrives. It is not something people watch. It is something they become part of.
We created the concept, the identity and the colours, inside the organisers’ guidelines, in seven days.
Junior Eurovision
- Community
- Music
- Preparation
- Pride
- Anticipation
- Celebration
The Maltese festa
Two worlds. One shared spirit.
01
From festa to identity
Every part of a festa does a job in the street. Each one became a part of the system. The paper festa is from the reveal film.
Pavaljun
Frames and welcomes
The arch that frames every mark
Lights
Builds anticipation
Dots, rhythm and motion
Decoration
Transforms the street
The twirl and curl motif
Music
Brings people together
Movement and energy
Community
Builds it together
Participation
02
How Malta 2026 should feel
Four words to judge every application by, each carried by a heart.
03
One family of marks
Each mark has a role, so the system can move from an accreditation pass to the most expressive moment of the show. Choose by purpose, not preference.
01
Official Logo
The clearest, most authoritative identifier of the contest, wherever recognition and official ownership come first.
Official communication · Press · Accreditation · Partners
02
Host Identity
The official logo inside a pavaljun: the structure of the Maltese festa column, carrying the Junior Eurovision mark into the festa world.
Venue branding · City dressing · Event graphics · Social
03
United by Music
Eurovision’s central message, hand-lettered inside the same arch: the expressive mark for the moments music and togetherness take the stage.
Hero graphics · Key visuals · Large format · Selected merchandise
04
Chameleon Heart
The most adaptable element in the system: the form stays, while its colour and content change for every country, artist and moment.
Country moments · Artist stories · Transitions · Motion
04
One form. Many expressions.
The outer heart never changes. The world inside it does: colour, pattern, imagery and story, so every country, artist and moment gets its own heart within one family.
05
Navy, and the colours of the festa
A deep navy holds everything together, the way night holds a festa street; the festa palette does the celebrating. Expressive when it can be, clear when it needs to be.
- Navy#010A41The foundation
- White#FFFFFFBreathing room
- Pink#EB1D5D
- Orange#F96923
- Yellow#F2EB1F
- Green#5BB949
- Cyan#50BDC0
06
Made to move
The festa is never still, so neither is the identity: the marks draw themselves, the motifs burst like fireworks, and the arena becomes a festa street for the night.
07
Everywhere it lands
One system from the feed to the broadcast, from the airport to the arena, down to the badge on a lanyard. Spreads from the brand guideline.
SocialMade to connect
BroadcastDesigned for the show
City and stageMalta becomes part of the festa
Merchandise and eventWear the celebration
After Junior Eurovision 2026
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