Lume, brand identity · HAIKUU

Brand identityCaribbean cuisine and mixology

Sunrise, served in a glass.

Lume rises out of a palm-like sunburst into a confident deco wordmark, signed “Caribbean cuisine and mixology”.

Navy, burnt orange and khaki gold give it a warm, after-dark glow, in gold foil on the cards and on cups, kraft bags and billboards.

Client: Lume
Sector: Caribbean cuisine and mixology
Discipline: Brand identity
What we made: Logo and sunburst mark
Pattern
Packaging
Signage
Social media

Lume identity, application 1 of 19

Lume identity, application 2 of 19

Lume identity, application 3 of 19

Lume identity, application 4 of 19

Lume identity, application 5 of 19

Lume identity, application 6 of 19

Lume identity, application 7 of 19

Lume identity, application 8 of 19

Lume identity, application 9 of 19

Lume identity, application 10 of 19

Lume identity, application 11 of 19

Lume identity, application 12 of 19

Lume identity, application 13 of 19

Lume identity, application 14 of 19

Lume identity, application 15 of 19

Lume identity, application 16 of 19

Lume identity, application 17 of 19

Lume identity, application 18 of 19

Lume identity, application 19 of 19

Lume · 19 applications

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