Brand identityWatch retail
Precision, in a gentleman’s hand.
Swiss Watch Club pairs a fluid script with spaced capitals, and seals it with an SW monogram set in a ring like a watch bezel.
Racing green and deep blue carry the club feel from the shopfront to the gift box, the wax seal and the thank-you card.
Birthday and Grand Opening invitations, polos and the social grid all wear the same quiet confidence.
Swiss Watch Club · 17 applications
After Swiss Watch Club
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