Brand identityCafé and eatery
Loud, loyal and a little bit cheeky.
Tribe talks like the regulars do. A boxed, double-ruled wordmark keeps it solid; an eye and an open hand give it a personality that winks back.
Teal and terracotta run through a hand-cut terrazzo pattern, from the clipboard menus to the cups, and the eye even turns up on the restroom signs.
The poster line “B*tch don’t kill my Tribe” sets the tone, and the logo is pressed straight into the grilled bread: a brand you can taste.
Tribe · 8 applications
After Tribe
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