Brand identityConfectionery and café

A single line, drawn like pulled caramel.
Karamelli’s mark is one continuous monoline: an arch that becomes a drop, its lower half combed into fine vertical strokes.
The name splits into two stacked syllables, KARA over MELLI, set in a tall, airy letter that leaves room around it, the way good packaging lets the product breathe.
Deep aubergine and soft greys keep it evening-quiet, so the gold of the sweets and the steam off a cup do the talking.





Karamelli · 5 applications
After Karamelli
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