Brand identityConfectionery and café

A single line, drawn like pulled caramel.

Karamelli’s mark is one continuous monoline: an arch that becomes a drop, its lower half combed into fine vertical strokes.

The name splits into two stacked syllables, KARA over MELLI, set in a tall, airy letter that leaves room around it, the way good packaging lets the product breathe.

Deep aubergine and soft greys keep it evening-quiet, so the gold of the sweets and the steam off a cup do the talking.

Client
Karamelli
Sector
Confectionery and café
Discipline
Brand identity
What we made
  • Logo and wordmark
  • Colour and type
  • Packaging
  • Cups and tableware
  • Stationery

After Karamelli

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